ACT earlier ran a successful pilot for providing produce wholesale prices with Agha Khan Rural Support Program and the Punjab government. The project is now beginning agri transactions by targeting wholesalers of farm inputs and bulk buyers of farm produce.

What is ACT?

The ACT project was launched by Corporate Development in Telenor ASA under Ulf Karlsen and aims to provide mobile transaction and information solutions for the agriculture sector. It particularly focuses on providing benefits to the farmer by increasing his margins, while attempting to reduce the frictions and inefficiencies in the agriculture value chain. Corporate Development chose Pakistan as the trial market for this project and it is now housed in the Financial Services division.

The signing with Aziz Group; A trial for emandi

The objective of the solution provided to Aziz Group Agri Farm Services is to bring efficiency in inventory movement using emandi and providing cashless transactions using easypaisa, where emandi is the information and inventory management system developed by the ACT project for the agriculture sector.  Following the success of this project the team will focus on expansion of the emandi service to a wider audience in the agriculture sector together with  increased number of easypaisa transactions.

The ACT project will help to expand the footprint of easypaisa in rural areas and educate farmers on its usage.

The project is being led by Tughral Turab Ali from Telenor Pakistan. Tuhin Islam from Grameenphone has developed the entire technical solution in-house. The project is also receiving solid support from Mr. Hashim Butt of Financial Services Sales, Mr. Muhammad Aslam of Corporate Sales and Mr. Farooq Sheikh, Regional Director SnD Central-3.

About Aziz Group

Aziz Group is based in Multan and is engaged in selling pesticides, fertilizers and seeds to farmers. They have a franchisee network of over 1000 locations spread around central Punjab and are also the corporate clients of Telenor Pakisan for the last 2 years. The project will focus on 10 franchise locations around Multan for the trial and Aziz Group is eager to expand this number to include the rest of their network.